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Hedge Fund Strategies Every Investor Can Use to Boost Their Portfolio

Andrew Izyumov, Founder & CEO of 8FIGURES, professional portrait
By Andrew Izyumov, CFA
Founder of 8FIGURES
Portfolio Allocations
August 15, 2025
7
min read

Hedge fund strategies thrive in market volatility and uncertainty9 — the very conditions that make traditional investment approaches stumble. Unlike conventional portfolios that aim to weather turbulence, hedge funds are designed to profit from it, turning unpredictability into opportunity. This unique approach to hedge fund investment has made it increasingly attractive to both institutional and accredited investors seeking to enhance their portfolio diversification benefits.

As a key segment of the alternative investments landscape, hedge funds use active, often complex strategies that might seem risky at first glance. But when executed well, each fund strategy targets specific market conditions, with the potential to deliver strong, risk-adjusted returns. They've also historically performed well in high interest rate environments8, benefiting from investment opportunities that passive strategies often miss.

While most hedge funds cater to wealthy investors and require long lock-up periods, the underlying strategies can be adapted for everyday portfolios. In fact, adding hedge fund–style tactics can enhance diversification and help strengthen performance across a full market cycle.

In this article, I’ll break down the most effective hedge fund strategies and show you how to apply them without the million-dollar minimums or steep fee structures.

Why Hedge Funds Matter in Today's Market

In 2025, hedge funds stand out as powerful tools for investors seeking an edge in a complex, fast-moving financial environment. These flexible, actively managed vehicles can pursue opportunities beyond the reach of traditional portfolios3 and thrive in conditions where conventional investment styles often stall.

Today's market brings no shortage of challenges: rising interest rates, persistent geopolitical tensions, and rapid technological disruption. But for investors who know how to leverage hedge fund strategies, this volatility isn't just noise — it's fertile ground for generating returns and strengthening portfolio resilience.

How market conditions create opportunities

Current market conditions offer substantial opportunities for those equipped with the right hedge fund strategies. Rapid price swings, often viewed negatively by conventional investors, can be a goldmine for skilled managers. Periods of sharp market movement create pricing gaps across asset classes, revealing opportunities for arbitrage and strategic positioning.

Examples include:

  • Interest rate fluctuations - These create pricing discrepancies between fixed-income securities, opening up possibilities for relative value strategies
  • Sector rotations - When money flows from one industry to another, hedge funds can position on both sides, potentially benefiting from the term structure of these movements
  • Global market disconnects - Different recovery rates between regions offer cross-border opportunities for global macro strategies
  • Corporate events - Mergers, acquisitions, and restructurings provide event-driven possibilities, including potential profits from distressed securities

Inefficiencies multiply during times of economic crosscurrents. Traditional investors often move toward safe havens, while hedge funds step in to exploit mispricing and supply liquidity where it's most needed.

What hedge funds are and do differently

The key difference between hedge funds and traditional investment vehicles5 is how they approach risk and return. While mutual funds focus on long positions and measure success against benchmarks, hedge funds pursue absolute returns in any market environment, often employing sophisticated techniques like volatility trading and carry trades.

Hedge funds differentiate themselves through:

  1. Flexible investment mandates - They can invest across asset classes, geographies, and market caps without the constraints that limit traditional funds7
  2. Advanced risk management - They employ sophisticated hedging techniques to protect capital during maximum drawdowns and manage standard deviation
  3. Specialized expertise - Fund managers often focus on specific niches where they hold informational advantages, such as convertible arbitrage or distressed securities
  4. Alignment of interests - Many hedge fund managers invest substantial personal capital alongside investors, creating skin in the game and aligning with accredited investors

Hedge funds utilize leverage, short-selling, and derivatives — tools rarely employed by traditional investment vehicles. These instruments allow managers to express complex views on markets and capitalize on downward movements, not just upswings.

Hedge funds operate as specialized task forces, deploying targeted strategies to extract value from specific situations rather than simply riding market waves. In today’s fast-changing investment landscape, that adaptability can be a decisive edge.

7 Hedge Fund Strategies Every Investor Should Know

What makes hedge fund managers consistently outperform during volatile markets? The answer lies in their arsenal of specialized strategies that most individual investors never consider.

These techniques open up new possibilities for your investment approach. Each strategy addresses specific market conditions and opportunities that traditional buy-and-hold approaches often miss, providing unique return profiles and risk exposures.

1. Long/Short Equity

Alfred W. Jones pioneered this approach in 194912, and it remains dominant in equity hedge fund assets today. The concept is straightforward: take long positions in expected winners while simultaneously shorting anticipated losers.

Consider this example: if you believe General Motors is undervalued compared to Ford, you might buy $100,000 of GM shares and short an equal value of Ford. This balanced approach offers protection regardless of market direction, if you're right about the relative performance, you profit even during market downturns.

The strategy creates more opportunities for stock-specific gains while reducing overall market risk and beta exposure, making it a cornerstone of many hedge fund portfolios2.

2. Event-Driven

Corporate events create pricing inefficiencies, and event-driven strategies capitalize on these opportunities. Think mergers, acquisitions, restructurings, or situations of financial distress. These funds identify mispriced securities with favorable risk/reward profiles based on their analysis of catalysts and event probabilities.

Merger arbitrage represents a popular event-driven approach. After a deal announcement, managers buy shares in target companies and potentially short the acquiring company's shares. Success depends on accurately predicting event outcomes and managing associated risks, including potential changes in the capital structure of involved companies6.

3. Global Macro

Why focus on individual companies when you can profit from entire economic shifts? Global macro investing analyzes how macroeconomic trends affect interest rates, currencies, commodities, or equities worldwide. These managers make directional bets based on economic policies, political events, and international relations.

The strategy typically prefers highly liquid instruments like futures and currency forwards. Though global macro funds don't always hedge, their broad market perspective allows them to capitalize on large-scale economic shifts across multiple asset classes, potentially providing crisis alpha during market turbulence.

4. Relative Value

Relative value funds exploit temporary price differences between related securities. Rather than evaluating investments individually, these funds assess candidates by comparing their prices to related assets or benchmarks.

Pairs trading offers a common approach, initiating long and short positions for highly correlated assets. Many relative value investors assume prices will eventually revert to historical averages, shorting expensive securities while going long on undervalued ones. This strategy often involves sophisticated analysis of the volatility smile and other market indicators.

5. Equity Market Neutral

This strategy seeks to neutralize market exposure by taking offsetting long and short positions in stocks. The goal? Creating a portfolio where gains and losses from market movements offset each other, leaving only the performance spread between long and short positions.

Equity market neutral funds strictly maintain balance between long and short holdings, requiring frequent rebalancing. This creates a lower-risk profile suitable for investors seeking bond-like volatility with potentially higher returns, making it an attractive option for those looking to reduce concentrated positions in their portfolios11.

6. Quantitative

Mathematical models, statistical analysis, and computer algorithms drive quantitative hedge fund decisions. These "quant" strategies analyze large datasets to identify patterns and trading opportunities, often executing trades automatically based on their findings.

These funds may be considered "black boxes" since their internal workings are proprietary. High-frequency trading firms managing investor money exemplify this approach, combining technological sophistication with mathematical precision to exploit market inefficiencies and potentially generate superior investment performance.

7. Emerging Markets

Emerging markets hedge funds focus on developing economies across South America, Asia, and Africa. These markets offer potentially higher growth rates but come with greater volatility and unique risks including political instability and institutional challenges.

Recent performance has been remarkable. The HFRI EM: India Index surged 4.5% in May 2025 alone, while the HFRI EM: Latin America Index added 2.1% to reach an impressive 11.3% year-to-date return4. Total emerging markets hedge fund assets reached $259 billion by Q1 2025, their highest level since late 202110, attracting increased attention from both hedge fund investors and traditional asset allocators.

How to Apply Hedge Fund Strategies Without a Hedge Fund

You don't need millions to incorporate hedge fund expertise into your portfolio. Today's financial markets offer several accessible entry points to these sophisticated strategies for both institutional investors and individual qualified purchasers, allowing for greater portfolio diversification benefits without the traditional regulatory constraints of direct hedge fund investment.

Accessing strategies via ETFs, liquid alternatives, and mutual funds

Liquid alternatives represent a game-changer for regular investors1. These mutual funds and ETFs replicate hedge fund strategies but with daily liquidity, lower investment minimums, and enhanced transparency. Your options include:

  • Hedge fund ETFs like Unlimited's suite that aim to double target returns while providing diversification through strategies that go both long and short on asset classes
  • Broadly diversified funds covering multiple strategies (macro, long/short equity, emerging markets)
  • Strategy-specific funds focusing on single approaches like managed futures or volatility trading

The key advantage? You get professional hedge fund-style management without the typical barriers to entry, allowing for a more diverse asset allocation strategy.

Working with a financial advisor to implement advanced tactics

Financial advisors can be instrumental in selecting appropriate alternative investments and conducting due diligence. The best advisors create custom portfolios aligned with your goals, risk tolerance, and time horizon. It's important to work with an advisor who operates through a qualified custodian like Schwab or Fidelity, so you retain full control over how funds move in and out of your account.

However, you don’t necessarily need a traditional advisor to gain these benefits. 8FIGURES can provide the same level of portfolio guidance through AI-powered insights — without the high fees or scheduling constraints. The platform tracks key hedge fund–style metrics such as maximum drawdown, sector concentration, and return volatility, and suggests targeted adjustments tailored to your strategy. This makes it possible to apply sophisticated investment tactics once reserved for wealthy clients of private advisors, all from your phone.

Evaluating fund managers and performance metrics

Before investing, examine these key factors:

Management fees typically run 1-2% of assets plus performance fees of 15-20%. Over time, these fees significantly impact returns, so factor them into your decision-making process when considering hedge fund investing.

Understand leverage usage as well. Many funds use borrowed money to amplify returns, which magnifies both potential gains and losses. This isn't necessarily bad, but you should know what you're getting into, especially regarding netting risk and liquidity constraints.

Finally, research manager qualifications and disciplinary history to ensure your capital is in capable hands. A strong track record and clean regulatory history should be non-negotiables in your evaluation process. Look for managers who employ systematic approaches and factor models in their investment decision-making, as these can provide more consistent and transparent results.

Conclusion

Hedge fund strategies are no longer exclusive to the ultra-wealthy. Through ETFs, liquid alternatives, and specialized mutual funds, everyday investors can now access techniques that provide diversification, generate returns in various market conditions, and enhance portfolio resilience. The seven strategies covered here, from long/short equity to emerging markets, each serve a different purpose in a balanced portfolio. The right mix depends on your risk tolerance, goals, and market outlook.

Before investing, evaluate fees, leverage, and manager track records carefully. These strategies can offer meaningful benefits, but they also carry risks that require understanding and management.

The key takeaway: hedge fund strategies aren't about following the market — they're about finding investment opportunities others miss. With the right approach, they can become a powerful tool in your long-term investment plan, potentially providing superior returns and unique diversification benefits that traditional investment styles may not offer.

REFERENCES

  1. Burns, J., 2023. Hedge Fund Strategies: The What, When, and How. iCapital. URL https://icapital.com/insights/hedge-funds/hedge-fund-strategies-the-what-when-and-how/
  2. Cambridge Associates, 2025. A More Appealing Environment for Equity Long/Short Strategies. Cambridge Associates. URL https://www.cambridgeassociates.com/insight/a-more-appealing-environment-for-equity-long-short-strategies/
  3. CFA Institute, 2025. Hedge Fund Strategies. URL https://www.cfainstitute.org/insights/professional-learning/refresher-readings/2025/hedge-fund-strategies
  4. Hedge Fund Research (HFR), 2025. Emerging markets hedge funds surge, capital rises as Mid-East tensions escalate. URL https://www.hfr.com/media/market-commentary/emerging-markets-hedge-funds-surge-capital-rises-as-mid-east-tensions-escalate/
  5. Investopedia Team, 2025. Hedge Fund: Definition, Examples, Types, and Strategies. Investopedia. URL https://www.investopedia.com/terms/h/hedgefund.asp
  6. Kapoor, V., 2023. For hedge funds, rising rates mean opportunity. AllianceBernstein. URL https://www.alliancebernstein.com/apac/en/institutions/insights/investment-insights/for-hedge-funds-rising-rates-mean-opportunity.html
  7. Managed Funds Association, 2016. Hedge Fund Strategies. URL http://www.mfaalts.org/wp-content/uploads/2016/06/06.09.16-HF-Strategies.pdf
  8. Margitan, S. and Teng, C., n.d. Hedge funds in a new market regime. BlackRock. URL https://www.blackrock.com/institutions/en-axj/insights/hedge-fund-investing
  9. McGuane, J., 2025. Hedge Funds in 2025: 5 Major Trends Driving Them. Callan. URL https://www.callan.com/blog-archive/hedge-funds-in-2025/
  10. Mitra, P., 2025. Emerging markets hedge funds surge amid Middle East turmoil. Funds-Europe. URL https://funds-europe.com/emerging-markets-hedge-funds-surge-amid-middle-east-turmoil/
  11. Murugaboopathy, P., 2024. Global equity market-neutral hedge funds shine. Reuters. URL https://www.reuters.com/markets/global-markets-hedgefunds-2024-04-23/
  12. O’Hara N., 2023. The Multiple Strategies of Hedge Funds. Investopedia. URL https://www.investopedia.com/articles/investing/111313/multiple-strategies-hedge-funds.asp
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